Cloud playout

Cloud playout for scheduled, live,
and data-driven TV channels

Stream Circle allows broadcasters to run scheduled and live playout in the cloud while keeping control over playlists, graphics, live inputs, monitoring, and as-run logs.
The software-based playout system can run in virtualised Windows Server environments and fit IP-based channels, distributed operations, backup playout, and additional or thematic channel setups.

Cloud playout is especially relevant for broadcasters launching IP-based channels, moving selected playout operations to the cloud, or building distributed playout workflows.

What Stream Circle runs in the cloud

Stream Circle cloud playout handles the core operational components needed to run a TV channel:

Media ingest and preparation,
Playlist import or native scheduling
Playout automation
Live feed handling
Graphics and secondary events
Output and preview monitoring
As-run logging
Integrations with traffic, MAM, and reporting systems

Built for real channel operations

Stream Circle runs the full playout chain — continuous timeline, fixed start times, playlist control, live inputs, graphics, monitoring, and a reliable output path — in a cloud environment, or alongside existing broadcast infrastructure.

Deployment and signal delivery

Cloud deployment is configured project- by- project around media ingest, live inputs, output requirements, and the broadcaster’s existing infrastructure.

Stream Circle can run in:

Public cloud — including AWS, Azure, or other preferred providers
Private cloud — broadcaster-owned or partner-managed virtualised infrastructure
Hybrid setups — cloud playout components combined with local storage, SDI output, monitoring, or other on-premises broadcast components.

Typical signal and media delivery options may include:

File ingest through FTP, S3, or workflow-based delivery
Live inputs through SRT, MPEG-TS, or other streaming protocols.
Output through SRT, MPEG-TS, RTMP, or other project-specific protocols
HLS or agreed preview methods for output monitoring

Discuss your cloud playout setup

Let’s review your channel setup, media ingest, live inputs, signal delivery, and output requirements.

Book a consultation today

Related use cases

Channel in a cloud ecosystem

In the cloud environment, the TV channel system consists of multiple systems, each of which is deployed in the cloud. All systems in cloud infrastructure provide hardware independence and flexibility to a given TV station. The client is running an end-to-end solution for a channel in a cloud. The solution includes a traffic management system in a cloud, media asset management in a cloud, and a playout in a cloud, while Stream Circle provides the playout platform. All cloud components of the client solution are integrated using HTTP-based APIs applying open standards for broadcast data exchange.

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Integrated primary channel

Media are prepared and managed by other software solutions – by other broadcast traffic and media asset management – and Stream Circle playout solution processes a playlist and related media to produce a final stream for the audience.