Airports and Airlines – strengthen your digital presence

04.08.2020 -

Airports and Airlines – strengthen your digital presence Coronavirus hit the aviation industry hard. Restore pre-virus situation will take years…

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Airports and Airlines – strengthen your digital presence

Coronavirus hit the aviation industry hard. Restore pre-virus situation will take years and for now, every paying person onboard counts.

It is time to mobilize old methods and develop new ways to attract people with aviation. As income streams are not healthy yet, the need of cost effective ways growing. So it is time for new media formats to get into scene.

We at StreamCircle provide smart solutions for media and industry for providing linear media channels. We deliver those streams to TV distribution systems, YouTube, OTT platforms, Twitch or digital signage systems.

Let me show three recent examples we finished for subjects at Prague Airport:

YouTube channel of Prague Airport

is formed by signal from permanently installed camera, real-time data about departing/arriving planes is added and showed them in Airport own branding. There is a sound taken from the Air Traffic Control communication, too. We do record broadcast in seven day period so they are usable for later marketing. Prague Airport is in progress in publishing this channel on selected locations in side terminals.

Channel control is fully integrated with security control center so they are able to switch it off in case of emergency.

Channel for OTT and CaTV operators

uses similar video and data feeds, but visual appearance is more conservative and the channel is ready to insert contextual advertisements (for destinations, airlines etc). It is available at Mall.TV internet platform and selected OTT providers within Czech republic.

 

A new observation deck at Premium Outlet Prague Airport

There is a LED wall at the observation deck and we are feeding the wall with mix of on-line and off-line information. Primary aim is to provide an augmented reality feel displaying information about arriving aircraft when it passes by. In times when no plane is in sight we display information about aviation business and technology (using quiz). And last, but not least is ads from shops inside.

We can easily adapt these projects for use by airlines (like for TVs in lounges) and views from terminal or showing more information/statistics (number of passengers flew on day, number of sold tickets, number of flights).

All of these systems are bringing more attention into commercial aviation and travel in general and help restore optimal situation in the industry.

All mentioned installations are cloud based, but we deploy StreamCircle on premise to keep security policy at different organisations.

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